Peacock, Amazon get exclusive streaming rights to two high-profile NFL games
By Mike Murphy
Peacock to stream Week 1 game from Brazil, while Prime Video gets a wild-card playoff game
Two more high-profile NFL games will be seen exclusively on streaming services in 2024.
The NFL announced Tuesday that Peacock, the streaming service of Comcast Corp.'s (CMCSA) NBCUniversal, will carry the Week 1 game from São Paulo, Brazil, on Friday, Sept. 6. The game, between the Philadelphia Eagles and a yet-to-be-announced opponent, will be the NFL's first game ever in South America, and marks the first time in more than 50 years that the league's opening weekend will include a Friday night game.
Later in the season, Amazon's (AMZN) Prime Video - which also streams "Thursday Night Football" - will exclusively carry a Wild Card playoff game. In January, Peacock carried the first NFL playoff game to be exclusively streamed, to the consternation of many fans.
"As media consumption habits evolve, the NFL continues to work with our partners to put our games on digital platforms where our fans are increasingly spending their time," Hans Schroeder, NFL executive vice president of media distribution, said in a statement. "The viewership success of both 'Thursday Night Football' on Prime Video and the historic Wild Card game on Peacock last season are strong indicators our streaming distribution is resonating with our fans."
The prices for exclusive streaming rights to the two games were not disclosed, but Front Office Sports reported Amazon will pay about $120 million for the playoff game. Last year's playoff game between the Kansas City Chiefs and Miami Dolphins reportedly cost Peacock about $110 million.
Despite grumblings from some fans about having to pay extra to watch that game, 23 million viewers tuned in, making it the most-streamed live event in U.S. history, according to the NFL.
The NFL said both of the streaming games will be available on free, over-the-air broadcast TV in the local markets of the competing teams, and they will also stream on the NFL+ mobile app.
-Mike Murphy
This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.
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03-26-24 1744ET
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