Sinclair and Nexstar Partner to Increase Awareness of NextGenTV

BALTIMORE and IRVING, Texas, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Sinclair, Inc. (NASDAQ: SBGI), and Nexstar Media Group, Inc. (NASDAQ: NXST), today announced a joint consumer education campaign designed to increase awareness and understanding of NextGenTV, the broadcast technology powered by ATSC 3.0.

Launching September 17, the GoNextGenTV campaign will run across 13 markets served by Sinclair and Nexstar television stations, combining on-air promotion with digital and social content. The campaign is focused on consumer education, designed to make NextGenTV easier for consumers to understand, demonstrating the technology’s improved picture and sound, enhanced broadcast services, greater interactivity, and advanced capabilities of the ATSC 3.0 standard.

Nexstar will take part in the campaign across seven markets: Cleveland, Austin, Kansas City, Tampa, Portland, OR, Buffalo, and Denver. Sinclair will participate in six markets: Las Vegas, Columbus, Nashville, Baltimore, Seattle, and Washington, D.C.

The campaign builds on a successful consumer education initiative developed and tested by Sinclair this summer in Columbus, Ohio.

“Consumer education is an important part of accelerating adoption of NextGenTV,” said Del Parks, President of Technology, Sinclair. “Our experience in Columbus demonstrated that when consumers understand what NextGenTV is, how to access it and the benefits it can deliver, we can meaningfully increase engagement. By partnering with Nexstar, we can take what we learned from that campaign and bring a consistent, consumer-friendly message to viewers across an even broader group of markets.  Now is the time for all broadcasters to begin promoting the advantages of NextGenTV.”

Both companies will use a shared set of campaign resources and direct viewers to GoNextGenTV.com, a consumer website offering information about NextGenTV, compatible devices and availability by market.

“The transition to NextGenTV has been a story of broadcasters working together to bring new capabilities to TV viewers. The cooperation and collaboration with Sinclair to educate those viewers is the next chapter in that story,” said Brett Jenkins, Nexstar’s Executive Vice President and Chief Technology and Digital Officer. “We’re confident that as consumers come to understand the advantages of NextGenTV, they will be eager to adopt it and will seek out TV models with ATSC 3.0 capability.”

The September launch represents the first phase of the joint campaign, with Sinclair and Nexstar using their local market reach and trusted local brands to connect directly with consumers and provide practical information about the transition to NextGenTV.

For more information, visit GoNextGenTV.com.

About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s content portfolio includes AMP Media, which produces a growing slate of original programming across multiple platforms. For more information, please visit www.sbgi.net.

About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms.  For more information, please visit nexstar.tv.

Media contacts:

Sinclair: Jessica Bellucci, jbellucci-c@sbgtv.com

Nexstar: Gary Weitman, gweitman@nexstar.tv 

Category: General