Disney to Use Adobe's AI Tools Under Multi-Year Collaboration

By Kelly Cloonan

 

Disney plans to use custom artificial intelligence models and tools developed by Adobe to support creative efforts across a range of its business areas.

Under the multi-year partnership, Adobe will provide Disney with early access to its latest AI, creative and media technologies, including generative AI tools, proprietary AI models, and video- and photo-editing software.

Disney will use the tools to help with projects for its theme parks, resorts, cruises and ESPN Edge, the companies said.

The companies said they would also work together to explore emerging technologies, including responsibly developed AI, to support Disney's creative teams.

 

Write to Kelly Cloonan at kelly.cloonan@wsj.com

 

(END) Dow Jones Newswires

November 09, 2026 10:05 ET (15:05 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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