Morningstar

Citigroup to Buy Kard Financial

Provided by Dow Jones Aug 14, 2026, 2:03:00 AM

By Grace Yoon

Citigroup's U.S. consumer card business will acquire Kard Financial, which operates a commerce media and rewards platform to help banks and fintechs deepen customer engagement.

The purchases will strengthen Citi's commerce ecosystem by allowing more personalized rewards and offers, Citi said Thursday.

Citi Head of Value Cards Abhinav Anand said through the acquisition the company will work with Kard to accelerate innovation and create opportunities for brands and merchants to engage customers.

The terms of the transaction were not disclosed, but Citi said it was not material to its financial results.

Write to Grace Yoon at grace.yoon@wsj.com

(END) Dow Jones Newswires

August 13, 2026 17:03 ET (21:03 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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