Porsche Deliveries Fell 16% in First Half

By Dominic Chopping

Porsche car deliveries fell 16% in the first half of the year, with sales dented by the end of production of the combustion-engined 718, strong demand for the all-electric Macan in the same period last year, and the end of U.S. tax incentives for electric and hybrid vehicles.

The German luxury sports-car maker said Thursday that it delivered 122,306 cars in the first six months of the year, down from 146,391 in the first half of 2025.

Deliveries fell across all of its markets, with deliveries in its largest sales region of North America falling 13% to 37,712, while continued market challenges in China meant deliveries in the country dropped 32% to 14,501 vehicles.

In its overseas and emerging-markets region, Porsche delivered 24,877 cars, a decline of 18%, with the Middle East conflict contributing to the fall, it said.

In Europe, Porsche deliveries fell 14% to 30,278 cars excluding its home market of Germany, while German deliveries dropped 6%.

"We are consistently aligning our offering with customer demand and further sharpening our model portfolio," said Matthias Becker, member of the executive board for sales and marketing at Porsche. "In the autumn, we will present additional details of our Strategy 2035 as part of our capital markets day."

Write to Dominic Chopping at dominic.chopping@wsj.com

(END) Dow Jones Newswires

July 09, 2026 03:47 ET (07:47 GMT)