Adobe Expands Creative AI Agent Across Firefly, Photoshop and Premiere

By Doc Louallen

Adobe unveiled a major expansion of its creative AI agent across Firefly and Creative Cloud apps.

The agent works like an assistant inside tools such as Photoshop, Premiere, Illustrator and InDesign. Users describe the outcome they want and the assistant handles the steps to get there.

The maker of Photoshop said the agent can sort and label video clips in Premiere, swap backgrounds and resize assets in Photoshop. It can also apply brand updates across layouts in InDesign, assemble a first cut from raw footage and turn product photos into short videos.

Adobe also said it is previewing a unified Firefly studio that brings idea generation and editing into one place. Creators can save characters, locations and objects, reuse them, and keep projects organized as they move from concept to finished content.

The tools connect to popular AI platforms including ChatGPT, Claude, Copilot, Gemini and Slack.

"Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can," David Wadhwani, who runs Adobe's Creativity and Productivity business, said.

The AI assistant is in public beta in Premiere, Photoshop, Illustrator, InDesign and Frame.io. The upgraded Firefly studio and the After Effects assistant are in private beta with a waitlist.

Write to Doc Louallen at Doc.Louallen@wsj.com

Corrections & Amplifications

This item was corrected at 11:17 a.m. ET to show that David Wadhwani said, "Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can." An earlier version incorrectly omitted the phrase "apply their taste."

(END) Dow Jones Newswires

June 18, 2026 11:05 ET (15:05 GMT)