Dollarama Partners With BMO's Blue Rewards Program in Multi-Year Partnership
By Adriano Marchese
Dollarama has struck a multi-year partnership with Bank of Montreal's Blue Rewards loyalty program, allowing shoppers to earn points on their purchases.
The Canadian discount retailer on Tuesday said it is joining BMO's loyalty ecosystem as both companies look to appeal to cost-conscious shoppers.
Blue Rewards members will be able to earn points on Dollarama purchases of 20 Canadian dollars ($14.29) or more at the dollar store chain's more than 1,700 establishments across Canada.
Dollarama has been riding a wave of Canadians increasingly making the shift toward seeking discounts and value in their everyday shopping as stubborn inflation, higher interest rates and high housing costs continue to squeeze household budgets.
The backdrop has driven more frequent visits, bigger baskets and steady same-store sales gains across the country for Dollarama, and the new Blue Rewards partnership adds another way for shoppers to get value on their purchases.
Write to Adriano Marchese at adriano.marchese@wsj.com
(END) Dow Jones Newswires
June 16, 2026 10:00 ET (14:00 GMT)
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