Meta's Threads Platform Hits 500 Million Users
By Connor Hart
Meta Platforms said its Threads platform has reached 500 million monthly active users, hitting the milestone nearly three years after its launch as a rival to X.
The social-media company said Tuesday it would roll out a series of new community-based features to celebrate the milestone, such as a dedicated communities hub and custom community icons.
Meta said communities have been a key driver of engagement on Threads, prompting the company to move the features out of beta testing.
The company will also introduce a new feature called Your Algo, allowing users to choose what topics they want to see more or less of in their feed, set to initially launch in the U.S., Canada, U.K., Australia and New Zealand.
Threads has emerged as one of Meta's fastest-growing consumer products since its 2023 debut. Chief Executive Mark Zuckerberg has previously said the service has the potential to reach one billion users.
Write to Connor Hart at connor.hart@wsj.com
(END) Dow Jones Newswires
June 16, 2026 09:26 ET (13:26 GMT)
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