Amazon Offers Shopping AI Tool to Other Retailers
By Dean Seal
Amazon Web Services is now offering its agentic AI shopping tool to retail brands.
The Amazon.com cloud computing platform said the tool will help retailers build their own AI-powered shopping experiences.
The offer follows the success of Amazon's own Alexa for Shopping assistant, which drove nearly $12 billion in incremental sales just in 2025, the company said.
Giving retailers their own AI assistant will help drive more customers to make purchases, Amazon said. Customers are more than three times more likely to make a purchase using an AI assistant compared with traditional keyword search bars, it said.
The tool, called Agentic Shopping Assistant, can help retailers get their own AI agents off the ground in about 60 days rather than building the technology themselves from scratch, according to Amazon. The tool has already been used by fashion brand Kate Spade.
Write to Dean Seal at dean.seal@wsj.com
(END) Dow Jones Newswires
May 27, 2026 11:45 ET (15:45 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
5 Stocks to Buy Trading at Big Discounts
This Once-Hot AI Stock Now Looks Deeply Undervalued
What 7 Key Market Indicators Are Telling Investors Right Now
Tech Stocks Sell Off as Intel, Amazon Earnings Spook Investors
United States