LVMH to Sell Marc Jacobs Fashion Brand to WHP, G-III Apparel — 2nd Update

By Katherine Hamilton

LVMH Moët Hennessy Louis Vuitton agreed to sell the fashion company Marc Jacobs to WHP Global and G-III Apparel Group in a $850 million deal.

The two buyers agreed to pay $425 million each to buy the brand and split ownership 50/50, according to a Thursday filing.

The deal would move designer Marc Jacobs's brand away from the company behind Louis Vuitton, Dior and Fendi after nearly three decades at LVMH.

G-III, which owns Karl Lagerfeld and dozens of licenses for several other fashion brands, would manage Marc Jacobs's operating business, including direct-to-consumer and wholesale. G-III is also gaining an exclusive license to use the Marc Jacobs brand and intellectual property.

WHP, which manages licenses for Vera Wang and rag & bone, would oversee licensing.

The transaction is set to close during G-III's fiscal third quarter, which ends in October, the company said.

LVMH bought a majority stake in Marc Jacobs in 1997, when Jacobs himself was brought on as creative director of Louis Vuitton. Jacobs founded the brand in 1984, and it has become known for its accessible luxury handbags.

Jacobs plans to stay on as creative director of his brand after the deal closes, he said.

In July 2025, The Wall Street Journal reported LVMH was in talks to sell Marc Jacobs in a deal estimated to be worth $1 billion. WHP was among the reported suitors at the time.

LVMH has previously offloaded companies to G-III, selling brands Donna Karan and DKNY for $650 million in 2016.

Write to Katherine Hamilton at katherine.hamilton@wsj.com

(END) Dow Jones Newswires

May 14, 2026 18:44 ET (22:44 GMT)