LVMH Selling Marc Jacobs Fashion Brand to WHP, G-III Apparel — Update

By Katherine Hamilton

LVMH Moët Hennessy Louis Vuitton agreed to sell the fashion brand Marc Jacobs to the brand management firm WHP Global and G-III Apparel Group in a $850 million deal.

The two buyers agreed to each pay $425 million to jointly buy the brand and split ownership 50/50, according to a Securities and Exchange Commission filing on Thursday.

The deal will move designer Marc Jacobs' brand from the company behind Louis Vuitton, Dior and Fendi.

WHP, the company behind Vera Wang and rag & bone, said the deal will bump its annual sales up by about $1 billion to $9.5 billion.

G-III, which owns Karl Lagerfeld and dozens of licenses for several other fashion brands, will operate certain parts of Marc Jacobs' direct-to-consumer and wholesale businesses. G-III will also gain an exclusive license to use the Marc Jacobs brand and intellectual property.

LVMH bought a majority stake in Marc Jacobs in 1997, when Jacobs himself was brought on as creative director of Louis Vuitton. Jacobs said he plans to stay on as creative director of his brand after the deal closes.

The Wall Street Journal reported in July that LVMH was in talks to sell Marc Jacobs in a deal estimated to be worth $1 billion. WHP was among the reported suitors at the time.

In 2016, LVMH offloaded the brands Donna Karan and DKNY to G-III for $650 million.

Write to Katherine Hamilton at katherine.hamilton@wsj.com

(END) Dow Jones Newswires

May 14, 2026 18:27 ET (22:27 GMT)