Morningstar

Amazon Launches New AI Shopping Assistant

Provided by Dow Jones

By Nicholas G. Miller 




  Amazon launched a new AI shopping assistant called Alexa for Shopping, bringing its Rufus feature that offers customers product information on its digital platforms together with its Alexa+ personalized assistant. 



  Alexa for Shopping will use the information customers share with their Alexa devices to provide personalized recommendations and guidance, manage carts, reorder products, buy items at customers' target price and shop from other online stories. 



  "Alexa for Shopping uses what it knows about you and its product expertise to make finding and buying what you need more convenient," Amazon said. 



  Customers will be able to ask Alexa questions in the Amazon search bar, order it to compare products, schedule purchases and get AI overviews at the top of search results. 





  Write to Nicholas G. Miller at nicholas.miller@wsj.com. 





  (END) Dow Jones Newswires



  May 13, 2026 09:56 ET (13:56 GMT)


Copyright (c) 2026 Dow Jones & Company, Inc.
  

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