Zara Teams Up With Designer John Galliano to Spice Up Brand
By Andrea Figueras
Zara, the core label of Spanish group Inditex, unveiled a creative partnership with British fashion designer John Galliano to give the brand a fresh look.
Under the two-year agreement, Galliano will work with garments from Zara's past seasons, reconfiguring them into new collections that will be released seasonally over the course of the partnership starting in September, the brand said Tuesday.
The move comes as Zara is seeking to position itself further upmarket and broaden its appeal, bringing in Galliano's know-how in haute couture-inspired artisanal collections and high fashion.
He was previously creative chief of Maison Margiela, the fashion house founded in 1988 by avant-garde designer Martin Margiela that he left in late 2024. Galliano was also at the creative helm of Dior, owned by French luxury conglomerate LVMH.
The announcement comes roughly a week after Inditex reported an acceleration in sales growth at the start of its fiscal year despite geopolitical turmoil and stiff competition in the fashion industry.
In order to stay ahead of rivals, the Spanish company has sought to reorient Zara and set it apart from lower-priced fashion brands like Shein. Among other initiatives, the group has focused on improving the in-store experience and strengthening its brand identity.
"By offering better design and quality at a lower price than luxury labels, Zara is drawing some shoppers who previously bought high-end fashion," Third Bridge analyst Yanmei Tang wrote in a note recently.
Luxury companies have until late last year faced a slowdown in demand, with a particularly harsh downturn in the crucial Chinese market. Renewed creativity is one of the key factors that could boost the rebound in 2026. A number of high-end labels have recently shaken up their creative leadership aiming to reengage with shoppers and get them back to boutiques.
Write to Andrea Figueras at andrea.figueras@wsj.com
(END) Dow Jones Newswires
March 17, 2026 11:41 ET (15:41 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
4 Stocks to Buy Before They Rise Further
2 Undervalued Stocks to Buy Before They Rebound
The 10 Best Dividend Stocks
12 Best Blue-Chip Stocks to Buy for the Long Term
United States