Ferrari Expects Revenue and Earnings to Rise This Year

By Dominic Chopping


Ferrari said it expects revenue and earnings to rise this year, supported by its lineup of higher-margin luxury sports models and demand for customized vehicles.

The Italian luxury sports-car maker expects full-year revenue of around 7.5 billion euros ($8.94 billion) this year, up from the 7.15 billion euros it reported in 2025, while margins are also expected to edge higher.

It said the year ahead will be shaped by the introduction of new models at the same time as racing activities and its lifestyle business will contribute to top-line growth. Higher investments and currency could drag on earnings though.

"Demand for Ferrari remains very solid and is managed with discipline in every market reflecting our exclusivity model: our order book extends towards the end of 2027," Chief Executive Benedetto Vigna said.

Overall shipments in the fourth quarter fell to 3,152 vehicles--173 fewer than a year earlier.

In Ferrari's largest regional market of Europe, the Middle East and Africa, shipments were unchanged at 1,550 vehicles in the fourth quarter on year. Shipments fell 8.2% in the Americas and by 36% in Mainland China, Hong Kong and Taiwan. The rest of Asia-Pacific recorded a 1.7% rise.


Write to Dominic Chopping at dominic.chopping@wsj.com


(END) Dow Jones Newswires

February 10, 2026 07:34 ET (12:34 GMT)

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