BMW Quarterly Group Sales Fall on Weakness in China and U.S.
By Dominic Chopping
BMW group vehicle sales fell in the fourth quarter as growth in Europe failed to offset a drop in the U.S. and hefty declines in China.
The German automaker, which houses its namesake brand as well as the Mini and Rolls-Royce marques and a motorcycle business, said sales fell 4.1% in the quarter to 667,981 vehicles.
However, for the year as a whole, sales edged 0.5% higher to 2.46 million vehicles.
"Our electrified vehicles were in particularly high demand," said Jochen Goller, member of the BMW board of management. "Europe reported especially strong growth, with battery-electric vehicles accounting for about a quarter of total sales, and battery-electric vehicles and plug-in hybrid electric-vehicles combined reaching a share of over 40% across the region."
The company said Friday that sales of BMW branded cars slipped 1.4% in 2025, with sales growth in Europe, the Americas and parts of Asia largely offsetting subdued demand in China.
Sales of Minis rose around 18% as its range of fully-electric vehicles in particular proved popular with customers globally. More than one in three Minis delivered in 2025 had a fully-electric drive train.
The Rolls-Royce brand delivered 5,664 units to customers, a 0.8% drop on year.
BMW will introduce several new models this year, such as the BMW X5, BMW 3 Series, and BMW 7 Series. The group plans to launch more than 40 new and revised vehicles with various drive options by 2027.
Write to Dominic Chopping at dominic.chopping@wsj.com
(END) Dow Jones Newswires
January 09, 2026 05:49 ET (10:49 GMT)
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