Meta Strikes Content Deals With USA Today, People

By Connor Hart


Meta Platforms said it has entered content-licensing pacts with USA Today and People, providing the tech company with access to the publishers' new and archival content.

Terms of either deal weren't publicly disclosed.

USA Today, formerly Gannett, said Friday that the multi-year AI licensing partnership will enable Meta's family of apps and devices to feature news and timely information from its more than 200 local publications and sports wires.

People separately said its deal with Meta includes its namesake brand, in addition to Better Homes & Gardens, Allrecipes, Food & Wine, Southern Living, Verywell Health, InStyle and more.

AI companies have been hungry for publishers' content, which can help them refine their models and create new products such as AI-powered search. Publishers, meanwhile, have sought to ensure that they extract a hefty payment for the use of their intellectual property, setting up complex and sometimes tense negotiations across the industry.

"Partnerships that help people access a range of information are a useful model to implement as publishers embrace transformative technology," USA Today Chief Executive Mike Reed said. "Our deal with Meta reflects responsible collaboration between trusted journalism and the information ecosystem."

People Chief Executive Neil Vogel added separately that future AI innovation depends on trusted content, and that the company is proud to be Meta's first lifestyle content partner.


Write to Connor Hart at connor.hart@wsj.com


(END) Dow Jones Newswires

December 05, 2025 09:09 ET (14:09 GMT)

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