Adobe, Microsoft Partner in Effort Aimed at Marketers
Provided by
Dow Jones
By Denny Jacob
Adobe and Microsoft plan to partner in an effort aimed at helping marketers overcome application and data silos.
The software maker and the tech company plan to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365. Initial capabilities will focus on addressing the needs of marketers who tend to work across multiple teams internally while managing campaign goals, status and actions.
The partnership was announced at Adobe Summit, a digital experience conference.
Write to Denny Jacob at denny.jacob@wsj.com
(END) Dow Jones Newswires
March 26, 2024 12:32 ET (16:32 GMT)
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