Poppi Founders Launch jetty Hydration Drinks, Set to Disrupt a $13 Billion Category

Poppi Founders Launch jetty Hydration Drinks, Set to Disrupt a $13 Billion Category

Following Their $1.95 Billion Poppi Exit That Disrupted Big Soda, Allison and Stephen Ellsworth are Continuing Their Legacy in Revolutionizing Everyday Beverages for the Modern Consumer 

Allison and Stephen Ellsworth, the founders behind the viral, cult-favorite prebiotic soda brand Poppi, today launched jetty (drinkjetty.com), a hydration brand built for the modern consumer and real everyday life. Following the sale of Poppi to PepsiCo for $1.95 billion in 2025, the Ellsworths are building their next legacy brand, bringing a better-for-you electrolyte drink with five bold flavors to a stale hydration category in both ready-to-drink bottles and powders.

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jetty Ready-to-Drink Lineup

“Similar to Poppi, the idea behind jetty was born organically in solving a personal health issue that many people experience, but often overlook,” said Allison Ellsworth, Chief Brand Officer and Co-Founder of jetty. “Like many Americans, I was suffering from chronic dehydration. I went to the grocery store and noticed every electrolyte drink I found was made for high-performance athletes, high in sodium, and full of artificial ingredients, and there was no brand I related to. My husband Stephen and I saw a white space, and together, we created jetty: a product that’s made for everyday hydration.”

Built on taste, culture and community first, jetty is made for the modern consumer looking for a more approachable way to wellness. The brand launches in both ready-to-drink bottles and ready-to-mix powders from day one, available today online at Target and Amazon, and nationwide at Whole Foods Market. jetty is rethinking the beverages you reach for every day and making hydration fun again with:

1. Hydration for Everyday: Unlike today’s hydration products that are designed for athletes, jetty is for everybody and any occasion, delivering 100mg of sodium, 310mg of potassium, 100mg of magnesium, B vitamins and prebiotics, alongside 6g of sugar and 45 calories per bottle
2. Five delicious and hydrating flavors: The ready-to-drink bottles and ready-to-mix powder lineup includes Watermelon, Orange Mango, Fruit Punch, Black Raspberry, and White Cherry
3. No artificial stuff: jetty is formulated without artificial colors, dyes or sweeteners, catering to today’s wellness-conscious consumer. The ready-to-drink bottles are even made with real fruit juice
4. Low-carbon-footprint bottle: Made with co-Friendly PET packaging and designed to have a lower carbon footprint

“Hydration is a $13 billion category, but consumers are leaving traditional sports drinks and looking for better-for-you ways to hydrate,” said Stephen Ellsworth, CEO and Co-Founder of jetty. “These brands have long been engineered for men, athletes, exercise and performance. That’s why retailers are so excited about jetty. We are finally delivering a hydration brand for everyday consumers – people navigating work, travel, social plans, parenting, late nights, early mornings and everything in between.”

jetty marks the next chapter for Allison Ellsworth, the entrepreneur and brand builder who grew Poppi from an emerging beverage brand into a household name. As Chief Brand Officer, Ellsworth is bringing the playbook she created at Poppi, where she pioneered the brand’s cultural cachet and digital-first approach, creating a loyal community and more than 3 billion views on TikTok. Stephen Ellsworth will helm the company as Chief Executive Officer, overseeing the company’s day-to-day business operations, finance, and research and development, which he led at Poppi and was responsible for creating and developing all the flavors millions of consumers know and love.

For more information on jetty, visit www.drinkjetty.com and follow along at @drinkjetty.

About jetty

jetty is revolutionizing hydration for the next generation by disrupting a $13 billion sports and performance drink category. jetty was founded by Allison and Stephen Ellsworth, the husband-and-wife duo who launched, scaled, and sold prebiotic soda brand Poppi to PepsiCo for $1.95 billion in May 2025. jetty combines approachable levels of electrolytes and bold flavors to create a delicious, hydrating beverage with prebiotics, b vitamins and 6 grams of sugar per serving. jetty’s ready-to-drink bottles and ready-to-mix powder products are available online at Target and Amazon, as well as on shelves at Whole Foods nationwide in five distinct flavors – Orange Mango, Watermelon, Black Raspberry, Fruit Punch and White Cherry. For more information, visit drinkjetty.com or follow @drinkjetty.

Media Contact
SolComms
Erika Lopez
jetty@solcomms.co

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