BARK x Crocs Collection Expands Beyond Pet Crocs Shoes, Starting With a Dog Bed You Can Personalize with Jibbitz™ Charm-Inspired Plushes

BARK x Crocs Collection Expands Beyond Pet Crocs Shoes, Starting With a Dog Bed You Can Personalize with Jibbitz™ Charm-Inspired Plushes

Matching collars, leashes, and poop bag holders, plus Crocs™ Classic Clog-themed toys and a new Espresso colorway, let dogs and their humans match from the front door to the dog park.

BARK (NYSE: BARK), the world’s most dog-centric company devoted to making all dogs happy, today announced a major expansion of its partnership with Crocs (NASDAQ: CROX). After Pet Crocs shoes, Crocs' entry into the pet category with BARK, sold out and left dog parents asking for more, the collaboration now expands beyond footwear into how dogs play, walk and lounge.

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BARK x Crocs Collection Expands Beyond Pet Crocs Shoes, Starting With a Dog Bed You Can Personalize with Jibbitz™ Charm-Inspired Plushes

The centerpiece is the Crocs Snore Mode dog bed, a customizable, oversized Crocs Classic Clog-like bed your dog can actually sleep in. It comes with Jibbitz™ charm-inspired slots, so dog parents can style it just like a pair of Crocs shoes and swap plush charms to match their dog's personal flair. It's available now as an add-to-box option for new and current BarkBox (starting at $27/month) and Super Chewer (starting at $29/month) subscribers, as well as on bark.co, and will be available on crocs.com in late October.

The walk gets an upgrade, too. Crocs styles are already the unofficial dog-walking shoe, now the collection extends that same energy to the leash, with collars, leashes, and poop bag holders in four colorways, plus coordinating Crocs shoes, so the whole walk is matched head-to-toe.

The expanded collection also includes:

• A full line of Crocs Classic Clog-themed toys, including a plush version of the iconic Crocs-and-socks pairing, shoe-shaped plush toys, rubber balls, and frisbees
• A brand-new Espresso brown colorway of Pet Crocs shoes, joining Slime green, Marina blue, Orange-zing, Sunflower yellow and Dragon Fruit pink

"Crocs consistently wins by committing fully to big swings, then building an identity with consumers around those swings, that's the exact playbook we run at BARK," said Dave Stangle, VP of Brand at BARK. "We launched Crocs For Dogs two years ago as basically a one-off, and it's been selling out ever since. This collection is an evolution of that first product, it's not a novelty purchase, it's an identity purchase. We've built out the entire Crocs universe for dogs: toys, beds, Jibbitz charms. Dogs deserve it all."

Pet Crocs shoes come in three flexible sizes (small, medium, large) to fit as many dogs as possible. It’s made from stretchy EVA foam with an adjustable strap, grippy tread and ventilation holes for walks in any season.

For more information about the latest Crocs collection, or to sign up for a BarkBox or Super Chewer subscription, visit bark.co.

About BARK
BARK is the world's most dog-centric company, devoted to making all dogs happy with the best products, services, and content. BARK's dog-obsessed team leverages its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, dog-first experiences that foster the health and happiness of dogs everywhere, and more. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; and BARK Air, the first air travel experience designed specifically for dogs first. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.co for more information.

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

For Investors:
investors@barkbox.com

For Media:
Garland Harwood
press@barkbox.com

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