Vitamix® Enters Cold Press Juicing with New MaxExtract™ Cold Press Juicer

Vitamix® Enters Cold Press Juicing with New MaxExtract™ Cold Press Juicer

The brand’s first-ever cold press juicer combines trusted Vitamix performance with hands-free operation and simple cleanup

Vitamix®, the brand trusted for premium blending performance for more than 100 years, today announced the launch of the Vitamix MaxExtract™ Cold Press Juicer,the company’s first-ever juicer.

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The brand’s first-ever cold press juicer combines trusted Vitamix performance with hands-free operation and simple cleanup

MaxExtract combines slow masticating technology with a premium design and thoughtful features that simplify everyday juicing. From whole-recipe loading to reverse mode to dishwasher-safe cleanup, it’s designed to deliver fresh, flavorful juice with less hands-on effort.

“For more than a century, Vitamix has helped people get more from whole foods,” said Laura Ostenkamp, vice president of sales and marketing at Vitamix. “With MaxExtract, we’re bringing that same philosophy to cold press juicing, combining the performance consumers expect from Vitamix with a simple, elevated experience designed for everyday use.”

Key features of MaxExtract include:

• Powerful, efficient extraction: Slow masticating technology gently presses fruits and vegetables to create fresh, flavorful juice while helping retain key nutrients.
• Hands-free operation: A 5.3-inch hopper supports whole-recipe loading, while simple dial controls and a reverse mode help users start juicing and keep the process moving with less hands-on effort.
• Dishwasher-safe cleanup: Removable parts are top- and bottom-rack dishwasher safe, with a cleaning brush included for any extra buildup.
• Customizable results: Easy-clean and fine-mesh strainers let users choose between everyday juicing and a smoother, more refined glass of juice.
• Premium design: Available in black or white with a premium glass front, MaxExtract is designed to fit seamlessly on any counter. It includes juice and pulp containers, strainers, and a cleaning brush.
• Peace of mind: Backed by a 5-year limited warranty, MaxExtract is built for long-term confidence.

MaxExtract joins Vitamix’s recently launched personal blender, Vitamix Nano™, and its expanded countertop blender lineup, including Vitamix VX1™ and VX3™, to support even more consumers’ health and wellness routines.

Availability

The Vitamix MaxExtract Cold Press Juicer has an MSRP of $499.95 USD ($689.95 CAD) and will be available beginning October 15, 2026, on Vitamix.com and at select retailers, including Amazon.

MaxExtract product photos are available for download here.

About Vitamix

Celebrating its 105th anniversary, the family-owned Vitamix® company crafts award-winning, high-performance blenders used in home and commercial kitchens across more than 130 countries. Since pioneering the first commercial production-grade blender in the early 1990s, the Ohio-based industry leader has remained the top choice for major restaurant chains, gourmet chefs, and health-conscious consumers worldwide.

Vitamix is headquartered outside Cleveland, Ohio, in Olmsted Township, Ohio. For more information, please visit vitamix.com.

© 2026 Vita-Mix Corporation

Media Contact
Matt O’Keefe
Exponent PR
763-228-2210
matt.okeefe@exponentpr.com

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