Bojangles Transforms into Boojangles this Halloween with New Tricks and Treats to Enjoy

Bojangles Transforms into Boojangles this Halloween with New Tricks and Treats to Enjoy

New, limited-time Boojangles-themed Bite Box filled with fan-favorite Bo Bites and all-new Donut Bites

Bojangles is turning up the spooky this season, transforming once again into Boojangles, with restaurants embracing the Boojangles look through Halloween-themed restaurant wraps and in-store decor. And this year, the “Scarolina Legend” comes with something new to sink your teeth into: the Bite Box.

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The Bite Box is a festively wrapped dinner box featuring three unique designs which, if fans collect and stack all three, form a haunted house. Every Bite Box comes packed with a made-from-scratch buttermilk biscuit, a choice of fixin’s, a beverage and a dipping sauce, alongside a choice of six, nine or 12 crispy, hand-breaded Bo Bites chicken tender pieces.

At participating locations in Bojangles’ core footprint, the Bite Box goes a step further, with three of the brand’s new, scary-good Donut Bites and salted caramel dipping sauce tucked inside, pairing two delicious treats in one legendary combination. Fans in Bojangles’ newest expansion markets will get their first-ever taste of Bo Bites.

Bojangles is bringing the celebration to life across its footprint all month long, with festive restaurant wraps in Charlotte, N.C.; Plano, Texas and Conway, S.C., as well as "Bite Nights" featuring giveaways for fans who come dressed in costume in Conway and at participating locations throughout Florida and Texas. Lastly, the brand also is partnering with Carolina Panthers' Xavier Legette and his infamous horse for this holiday moment. Follow along on Bojangles' social channels for more.

“Halloween is one of our favorite times of year to have a little fun with the brand, and Boojangles is a tradition we keep building on each season,” said Tom Boland, Chief Marketing Officer at Bojangles. “This year, alongside store decor and wrapped restaurants, we’ve rolled out custom Boojangles packaging to celebrate spooky season and give fans across the country a fun, festive way to dig into their Bojangles favorites.”

The Bite Box is available now at participating Bojangles locations, while supplies last. Guests can order in-restaurant, through the Bojangles app for pickup or delivery, or via third-party delivery services. For more information and to find a location near them, fans can visit www.bojangles.com.

About Bojangles, Inc.

Bojangles is a Carolina-born restaurant chain serving boldly seasoned hand-breaded chicken, scratch-made biscuits and sweet tea steeped with soul. Founded in 1977 as a single location in Charlotte, the legendary brand continues to grow with more than 890 company-owned and franchised restaurants in 24 states. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com. To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter.

MEDIA ASSETS HERE

Media Contacts:
Amelia Page, lūquire (apage@luquire.com, 704-315-7784)
Stacey McCray, Bojangles (smccray@bojangles.com, 704-940-8736)

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