object studio’s Bella Integrates with Ruby Seven Studios to Bring Social Casino into the Mobile Loyalty Experience
object studio’s Bella Integrates with Ruby Seven Studios to Bring Social Casino into the Mobile Loyalty Experience
object studio, creator of the Bella casino resort loyalty platform, today announced an integration with Ruby Seven Studios that brings a fully integrated, free-to-play social casino directly into Bella’s property-branded mobile app.
The integration helps casinos engage guests between property visits and drive casino-floor activity. Players can enjoy hundreds of slot titles from IGT, AGS, Everi, Konami, Bluberi, Ainsworth and more, alongside proprietary casual games, daily bonuses and quests, and progression systems with rewards - all without leaving the property’s Bella app.
Tailored to each casino’s brand, the social casino sits alongside loyalty balances, personalized offers, events, booking and discovery, and a suite of communication features to give marketers ways to connect digital play with the broader resort experience.
Ruby Seven reports that its social casino programs typically generate more than three sessions per player per day, averaging over 15 minutes each. The company also reports an 18% increase in property visitation and a 14% increase in casino-floor coin-in among participating players.
“The fun shouldn’t end when a guest walks out the door,” said founder Brandon Peterson. “This partnership gives properties a proven way to remain part of the guest’s routine while bringing social play and loyalty together in one branded experience.”
“Bella creates a way for properties to make social casino part of the broader digital guest journey,” said Rory Shanahan, general manager of Ruby Seven Studios. “Together, we can deliver a customized experience that keeps players engaged wherever they are.”
Demonstrating at G2E 2026
The integration will be demonstrated during G2E, September 29 – October 1, at The Venetian Expo in Las Vegas. Schedule a demonstration or visit the Tavolo/NexGen booth (#4006) to see the experience.
Book a demo or learn more: https://www.bellainteractive.com
About Ruby Seven Studios
Ruby Seven Studios - a subsidiary of Delaware North - is an award-winning social casino gaming company creating free-to-play casino apps for casino partners. Its platform combines hundreds of games with marketing, retention and analytics services.
More at: https://www.rubyseven.com.
About object studio
object studio is a 100% Native America-owned full-service software and technology firm with over a decade of experience creating innovative solutions for the gaming, hospitality, and other industries. Drawing from this foundation, they are now launching the Bella product line.
More at: https://objectstudio.co/casino
Media inquiries: media@bellainteractive.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260928807937/en/
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