Crumbl and Minecraft Join Forces for Limited-Time Dessert Collaboration

Crumbl and Minecraft Join Forces for Limited-Time Dessert Collaboration

During the week of August 31st, Crumbl x Minecraft brings Minecraft-inspired desserts, a custom box and collectible Mystery Spoons to Crumbl locations in the US and Canada

Crumbl, the fast-growing dessert brand redefining the cookie category through creativity and flavor innovation, today announced its limited-time partnership with the best-selling video game of all time, Minecraft, bringing the world of Minecraft to the Crumbl menu for one week only.

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Available August 31 through September 5, Crumbl x Minecraft features a lineup of freshly baked, square desserts inspired by Minecraft mobs, blocks and biomes, including the Bee, Enderman, Creeper, Grass Block, Cherry Blossom Grove and Chicken. Marking Crumbl’s first-ever character license, the collaboration also includes a limited-time Crumbl x Minecraft box and rare, collectible Crumbl x Minecraft Mystery Spoons, available in the US while supplies last.

“Crumbl has always been about creating moments of joy, creativity and connection through dessert,” said Sawyer Hemsley, Co-Founder of Crumbl. “Minecraft is all about imagination, creativity and bringing people together, and this partnership gave us a fun opportunity to craft a menu that feels true to both brands. From square desserts to collectible Mystery Spoons, every detail was designed to bring fans into a new Crumbl dessert world.”

The limited-time lineup includes:

• Minecraft Grass Block Cake – A square cinnamon vanilla cake coated in chocolate crumb streusel and a cinnamon brown sugar topping, layered with brown cream cheese frosting, topped with grass-textured frosting and finished with a non-edible Minecraft topper.
• Minecraft Creeper Key Lime Sandwich – A square lime cookie sandwiching a layer of lime frosting, coated in green sprinkles and finished with a Minecraft creeper topper.
• Minecraft Lemon Poppyseed Cookie – A square lemon poppyseed cookie topped with lemon curd and lemon buttercream, then finished with a non-edible Minecraft bee topper.
• Minecraft Cookies & Cream Sandwich – A square chocolate cookies & cream cookie sandwiching a purple marshmallow mousse, loaded with brownie pieces and more cookies & cream pieces, and finished with a non-edible Minecraft enderman topper.
• Minecraft Cherry Blossom Cookie – A square pink cookie mixed with maraschino cherries, topped with cherry cream cheese frosting mixed with maraschino cherry purée, sprinkled with cookie crumbs and finished with a non-edible Minecraft pig topper.
• Minecraft Cookie Butter Cookie – A square marbled spiced cookie butter cookie topped with melted cookie butter, cinnamon vanilla and cookie butter frostings, finished with cookie butter crumbs and a non-edible Minecraft chicken topper.

Plus, collect all four of the ultra-rare Crumbl x Minecraft Mystery Spoons!
As part of the collaboration, guests in the U.S. can also collect Crumbl x Minecraft Mystery Spoons, featuring one of four Minecraft-inspired designs: diamond sword, wooden shovel, golden axe or iron pickaxe. One Mystery Spoon will be included with qualifying in-store only 6-Pack orders and two will be included with qualifying 12-Pack orders, while supplies last, pre-orders not eligible.

Crumbl x Minecraft will be available at participating Crumbl locations with Pre-Order in-app 8/30 and available in-store 8/31 to 9/5. The Crumbl x Minecraft box and Crumbl x Minecraft Mystery Spoons will be available while supplies last. Requires purchase of 6-pack Crumbl x Minecraft desserts package. Includes one randomly selected utensil per package (designs vary). While supplies last. T&Cs apply.

About Crumbl
Crumbl is a popular dessert franchise with a mission to bring friends and family together over the best desserts in the world. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. With nearly 1,200 locations across all 50 states, Canada, Puerto Rico, and Mexico, Crumbl’s rotating menu offers both classic flavors every week, along with its signature rotating menu. For weekly lineups, don’t miss the flavor drops posted every Sunday at 6 pm MST on all of Crumbl’s social media accounts and at crumbl.com.

About Minecraft
Minecraft is the best-selling video game of all time with millions of players in every country and territory around the world including Antarctica and the Vatican City. At its core, Minecraft is a game about placing blocks and going on adventures. The Minecraft franchise continues to reach new players and fans through ongoing game updates, games like Minecraft Legends and Minecraft Dungeons, Minecraft Education, a diverse line of consumer products, immersive real-world experiences, a growing library of in-game Marketplace content, books and a major motion picture titled, A Minecraft Movie.

© 2026 Mojang AB. All Rights Reserved. Minecraft, the Minecraft logo, the Mojang Studios logo and the Creeper logo are trademarks of the Microsoft group of companies.

Media Inquiries: crumbl@jbc-pr.com

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