Brave Bison reports profit rise as System1 takeover hangs in balance
(Alliance News) - Brave Bison Group PLC on Wednesday reported higher first half profit and revenue, following continued growth across its platform-based businesses and resilient trading in its Sport & Entertainment division.
The London-based advertising and communications agency said that for the half year ended June 30, pretax profit rose to GBP2.1 million from GBP100,000 a year earlier. Revenue more than doubled to GBP36.3 million from GBP17.8 million.
Net revenue nearly doubled to GBP23.9 million from GBP12.0 million, while adjusted pretax profit more than doubled to GBP4.1 million from GBP1.9 million. Brave Bison said both were ahead of its July trading update.
Brave Bison said net revenue growth was driven by acquisitions, strong trading in its Sport & Entertainment division and double-digit organic growth at MiniMBA.
In May, Brave Bison announced a record multi-year agreement between MiniMBA and Omnicom. The company said it had substantially improved the marketing, sales and product development capabilities of the marketing training business since acquiring it in August 2025.
Brave Bison also highlighted its 28% shareholding in System1 Group PLC, acquired in March, as supporting the strategic and financial rationale for its proposed combination with the company.
Brave Bison did not declare an interim dividend.
Looking forward, the company said trading remains in line with expectations and is weighted towards the second half of the year.
Executive Chair Oliver Green said: "This has been another period of momentum for Brave Bison, with net revenue nearly doubling and Adjusted PBT up 120%, both ahead of our July trading update. Our platform-based solutions, including MiniMBA, continued to deliver strong organic growth, alongside a resilient performance from our Sport & Entertainment division.
"The record multi-year agreement between MiniMBA and Omnicom announced in May 2026 underlines the strength of our offering to the world's largest advertisers, and as separately announced we have progressed to a firm offer by the company for System1 Group PLC."
"We believe is in the best interests of all Brave Bison and System1 shareholders," Green added.
Shares in Brave Bison were up 3.8% at 83.00 pence on Wednesday morning in London.
By Niall Holden, Alliance News reporter
Comments and questions to newsroom@alliancenews.com
Copyright 2026 Alliance News Ltd. All Rights Reserved.
The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
3 Stocks to Sell and 3 Stocks to Buy for November
3 of the Best Dividend Stocks to Own
The 10 Best Companies to Invest in Now
This Once-Hot AI Stock Now Looks Deeply Undervalued
United States