No Bells, No Whistles, No Problem: What Investors Want from Their Digital Trading Platforms
No Bells, No Whistles, No Problem: What Investors Want from Their Digital Trading Platforms
What can advisors take away from investors’ interest in digital trading platforms? While there are many advantages to making trading accessible, investors may not want the gamified features offered by popular online platforms.
In this report, we examine which digital trading platform features resonate with investors and which they would rather do without.
What's Inside
What's Inside
- An analysis of the different features that attract investors to digitial trading platforms
- Which specifc factors investors dislike about online platforms
- How investors feel about the gamification of digitial trading platforms