The Cheesecake Factory Inc

CAKE: XNAS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Transitioning Coverage of Cheesecake Factory

John Zecy

Aug 21, 2013

We are transitioning our coverage for Cheesecake Factory and plan to publish an updated report shortly. Our report on Cheesecake Factory will now utilize our quantitative ratings in conjunction with an analysis on the firm's business strategy and competitive advantage from our analyst team. The quantitative ratings are philosophically analogous to Morningstar's proprietary, analyst-driven equity ratings. However, they are derived using advanced techniques that compare the firms to those with similar attributes from our universe of analyst-driven ratings.

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The Cheesecake Factory Inc

Transitioning Coverage of Cheesecake Factory

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