New Morningstar Analyst Report - Prestige Brands Holdings, Inc.

Prestige Brands' relatively brief tenure in the household and personal products industry has been anything but smooth. Despite its efforts to reinvigorate poor, unwanted brands, the firm's results have been lackluster because of intense competition, rising commodity costs, and elevated litigation expenses. Management is attempting to right the ship by firming up Prestige's focus on core brands, but it remains to be seen whether the firm's current initiatives will enable it to drive sales growth.