Sanrio Co Ltd

8136: XTKS (JPN)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Sanrio Earnings: China Backlash May Hurt Short Term, but IP Strength Intact; Shares Undervalued

Pujance Chan

Nov 9, 2026

Sanrio’s September-quarter revenue grew 25%, while operating margin fell to 36.7% from 42.6% on higher merchandise mix and strategic investments. 2026 guidance is unchanged at 18% revenue growth and a 38.6% operating margin, down from 40.1% in 2025.

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United States

Sanrio Co Ltd

Sanrio Earnings: China Backlash May Hurt Short Term, but IP Strength Intact; Shares Undervalued

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