Improved Equity and Credit Market Conditions Should Boost Apollo's Private Market Activities

Apollo Global Management has built a solid position in the alternative-asset management industry, using its reputation, broad product portfolio, investment performance record, and a cadre of dedicated professionals to maintain its reputation as one of the go-to firms for institutional and high-net-worth investors looking for exposure to alternative assets. Unlike more traditional asset managers, which have had to rely on investor inaction to keep annual redemption rates low, the products offered by alternative asset managers can have lockup periods attached to them, which prevent investors from redeeming part or all of their investment for a prolonged period.