Celsius Earnings: Reaction to a 12% Sales Drop at Brand Celsius Move Shares to Undervalued Territory

Celsius' second-quarter sales rose 11% to $818 million, of which $364 million came from Alani and $67 million from Rockstar; the Celsius brand (55% of sales) declined 12%. Adjusted EBITDA margin contracted nearly 6 percentage points to 22.5% from input cost inflation and lower Celsius sales.