Altria Group Inc

MO: XNYS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$Q	LOCK\|>f	LOCK\|D##

Altria's Premium Cigarette Exposure Leaves It Vulnerable to Tradedown but Can Keep Raising Prices

Kristoffer Inton

Aug 7, 2026

Business Strategy and Outlook

Altria is the dominant cigarette maker in the US. Its Marlboro brand holds a 40% share per Euromonitor, towering above the 14% held by the next-largest maker.

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Altria Group Inc

Altria's Premium Cigarette Exposure Leaves It Vulnerable to Tradedown but Can Keep Raising Prices

Business Strategy and Outlook

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