Jones Lang LaSalle Inc

JLL: XNYS (USA)

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Jones Lang LaSalle: A Long-Term Winner in Commercial Real Estate Brokerage

Austin Taggart

Jul 30, 2026

Business Strategy and Outlook

Jones Lang LaSalle, or JLL, stands as a global leader in commercial real estate, holding a top-tier market position as the industry's second-largest brokerage. The firm’s "Accelerate 2030" strategy aims to continually transform JLL into a tech-first, high-margin enterprise capable of delivering durable growth through various economic cycles. By leveraging its significant scale, the firm is increasingly monetizing the entire commercial real estate lifecycle and offers a service catalog chiefly geared toward large, multinational corporations, the most profitable client segment.

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How we make money

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

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Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.

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Jones Lang LaSalle Inc

Jones Lang LaSalle: A Long-Term Winner in Commercial Real Estate Brokerage

Business Strategy and Outlook

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