Deckers Outdoor Corp

DECK: XNYS (USA)

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Deckers Earnings: Hoka and Ugg Benefit From Investments and Drive High Margins; Shares Attractive

David Swartz

Jul 24, 2026

Deckers' first-quarter fiscal 2027 sales rose 6% as Hoka (69% of total) and Ugg (27%) had increases of 8% and 5%, respectively. Gross margin rose 60 basis points to 56.4% from 55.8% on direct-to-consumer growth and fewer discounts, but operating margin fell to 15.2% from 17.1% on higher costs.

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Deckers Outdoor Corp

Deckers Earnings: Hoka and Ugg Benefit From Investments and Drive High Margins; Shares Attractive

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