Nike Inc Class B

NKE: XNYS (USA)

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Nike: Limiting Digital Selling in China Prudent for Brand Despite Hit to Sales; Shares Undervalued

David Swartz

Jul 22, 2026

Nike has confirmed that, as of January, it will restrict its franchise partners in China from selling its products through digital channels. By doing so, Nike will limit e-commerce in the nation to official company-operated e-commerce and stores on major platforms Tmall, Douyin, and JD.com.

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Nike Inc Class B

Nike: Limiting Digital Selling in China Prudent for Brand Despite Hit to Sales; Shares Undervalued

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