Square Enix Holdings Co Ltd

9684: XTKS (JPN)

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Leaner Cost Structure and Stronger New Titles To Drive Square Enix's Profitability Improvement

Pujance Chan

Jul 2, 2026

Business Strategy and Outlook

Square Enix was formed by the merger of Square and Enix in 2003. The combination's key objectives were to expand the game franchise portfolio, reinforce marketing capabilities, coordinate game release schedules, combine in-house game development capabilities, and rebuild the publication business.

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Square Enix Holdings Co Ltd

Leaner Cost Structure and Stronger New Titles To Drive Square Enix's Profitability Improvement

Business Strategy and Outlook

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