British American Tobacco PLC

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British American Tobacco: On Track for Low End of Guidance as Heated Tobacco Underperforms

Kristoffer Inton

Jun 3, 2026

British American Tobacco announced that it remains on track to reach the lower end of medium-term guidance (3%-5% revenue growth and 4%-6% adjusted profit from operations) for 2026. In reduced risk (18% of 2025 revenue), pouch and vape revenue grew, but heated tobacco sales declined.

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British American Tobacco PLC

British American Tobacco: On Track for Low End of Guidance as Heated Tobacco Underperforms

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