Morningstar

Ubisoft Entertainment

UBI: XPAR (FRA)
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Ubisoft Has Less-Attractive Games Than Peers and Has Badly Struggled, but Its Franchises Have Value

Business Strategy and Outlook

Ubisoft develops and publishes top-quality video games and has perpetual cloud-streaming rights to Call of Duty and other Activision Blizzard games across most of the world. In 2025, Ubisoft spun its three biggest and most important franchises—Assassin’s Creed, Rainbow Six, and Far Cry—into a subsidiary in which Tencent took a 26% stake for EUR 1.16 billion.

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