Square Enix Holdings Co Ltd

9684: XTKS (JPN)

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Leaner Cost Structure and Stronger New Titles to Drive Square Enix's Profitability Improvement

Pujance Chan

May 18, 2026

Business Strategy and Outlook

Square Enix was formed by the merger of Square and Enix in 2003. The combination's key objectives were to expand the game franchise portfolio, reinforce marketing capabilities, coordinate game release schedules, combine in-house game development capabilities, and rebuild the publication business.

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How we make money

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

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How we approach editorial content

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.

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Square Enix Holdings Co Ltd

Leaner Cost Structure and Stronger New Titles to Drive Square Enix's Profitability Improvement

Business Strategy and Outlook

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