Diageo PLC

DGE: XLON (GBR)

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Diageo: US Weakness Overshadowed by World Cup and Guinness Boost; Reduce Fair Value Estimate by 16%

Verushka Shetty

May 6, 2026

Diageo’s third-quarter 2026 trading update included an organic net sales increase of 0.3% and a volume increase of 0.4%. All regions reported growth except North America and Asia-Pacific. With results ahead of market expectations, shares rose around 5% in early trading on May 6.

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Diageo PLC

Diageo: US Weakness Overshadowed by World Cup and Guinness Boost; Reduce Fair Value Estimate by 16%

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