Asahi to Accelerate Domestic Marketing Initiatives Following Supply Disruptions From Cyberattack

We view positively Asahi’s laser focus on the core beer business. The company has established strong market positions in Japan, Australia, and Europe. Most recently, it has extended its reach to the African market through the acquisition of East African Breweries. The strengths of Asahi Super Dry, the number one beer brand in Japan, should allow the company to monetize the product mix shift within the Japanese beer market.