Midea to Raise Profitability Through Product Premiumization and AI-Driven Cost Reduction

Midea is one of the largest household appliance manufacturers in China, with air conditioners, refrigerators, washing machines and small household appliances the key products. It is consistently ranked as one of the top three players in China by retail sales in most home appliance product categories. We think the firm’s leadership position is underpinned by its reputable brand, extensive distribution network and strong focus in research and development.