Pernod Ricard SA

RI: XPAR (FRA)

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Pernod Ricard: Shares Slide on Speculation Over a Possible Brown Forman Acquisition

Verushka Shetty

Mar 26, 2026

On March 26, Bloomberg reported that Pernod Ricard is in talks to acquire its US peer, Brown-Forman. At present, no details on pricing or terms have been provided, nor has either party provided any commentary. Pernod shares fell around 6%.

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Pernod Ricard SA

Pernod Ricard: Shares Slide on Speculation Over a Possible Brown Forman Acquisition

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