adidas AG ADR

ADDYY: OTCM (USA)

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Adidas Is on Offense as a Leading Global and Multichannel Sports Apparel and Footwear Brand

David Swartz

Mar 17, 2026

Business Strategy and Outlook

We think Adidas is a leader in sports and athleisure apparel with a narrow moat based on an intangible brand asset. While it has been beset with problems over the past few years, its recovery is progressing well. In both 2024 and 2025, Adidas achieved sales and profitability that were well above original expectations. It achieved double-digit currency-neutral sales growth in both years despite rocky demand for sportswear.

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adidas AG ADR

Adidas Is on Offense as a Leading Global and Multichannel Sports Apparel and Footwear Brand

Business Strategy and Outlook

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