Expansion in New Channels to Drive Volume Growth for Hengan

Hengan International operates in the tissue, sanitary napkin, and diaper markets in China and is one of the leading brands in tissue and sanitary napkins. Being one of the early movers in personal-care products, it has developed an extensive offline distribution network in China. In recent years, the company's focus is to strengthen its market position in e-commerce platforms and emerging channels such as online-to-offline and video-streaming platforms, as consumers look for bargains amidst a soft macro and small brands emerged in these new channels.