Tencent Holdings Ltd

00700: XHKG (HKG)

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Apple's App Store Fee Cut in China Is a Tailwind for Tencent and NetEase

Ivan Su

Mar 17, 2026

Apple has cut the commission it charges game developers on its mainland China App Store to 25% from 30%, while reducing fees for mini app partner programs to 12% from 15%. The move follows Google's earlier settlement with Epic Games, which lowered the Google Play service fee to 20% from 30%.

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Tencent Holdings Ltd

Apple's App Store Fee Cut in China Is a Tailwind for Tencent and NetEase

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