PENN Entertainment Inc
PENN: XNAS (USA)
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Penn's Strong Digital Results Are Not Enough to Surface a Competitive Edge in the US Gaming Market
Business Strategy and Outlook
We estimate Penn held around a high-single-digit percentage revenue share of the $79 billion domestic commercial casino gaming market in 2025. Penn Entertainment and ESPN terminated their partnership after three years on Dec. 1, 2025, and Penn transitioned all its interactive efforts to its theScore brand, while leveraging a leading omnichannel presence, which includes 43 physical casino and racing assets and a loyalty membership base of over 30 million.
