Hakuhodo DY Holdings Inc

2433: XTKS (JPN)

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Hakuhodo's Digital Ad Lag Means Slower Margin Recovery Amid AI Disruption

Pujance Chan

Mar 12, 2026

Business Strategy and Outlook

While Dentsu and Hakuhodo DY Holdings have long dominated the ad market in Japan as a duopoly for decades, these agencies faced headwinds such as slowing economic growth in Japan and digitalization in the ad industry.

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Hakuhodo DY Holdings Inc

Hakuhodo's Digital Ad Lag Means Slower Margin Recovery Amid AI Disruption

Business Strategy and Outlook

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