Hakuhodo DY Holdings Inc

2433: XTKS (JPN)
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Hakuhodo's Margins to Improve With Cost Control and Integration of Digital and Traditional Marketing

Business Strategy and Outlook

While Dentsu and Hakuhodo DY Holdings have long dominated the ad market in Japan as a duopoly for decades, these agencies faced headwinds such as slowing economic growth in Japan and digitalization in the ad industry.

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