ASICS Corp
| Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
|---|---|---|---|
| LOCK|Pr% | LOCK|>X&@ | LOCK|P&%Y^c |
Strength in Performance Running Improves Long-Term Outlook, Raising FVE to JPY 4,000 From JPY 3,600
Business Strategy and Outlook
Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue from this segment. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is highlighted by Asics' command of more than 10% of the global performance running market, a notable achievement given its roughly 4% share of the broader global sport footwear market.
