Harley-Davidson Inc

HOG: XNYS (USA)

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Harley-Davidson Earnings: Despite Stepped-Up Product Innovation, Demand Continues to Languish

Jaime M Katz

Feb 10, 2026

Harley's fourth-quarter motor company sales fell 10% on a 4% shipment decline and significant pricing pressure (7%). The firm lost $2.44 per share in its seasonally smallest quarter on operating losses in all its segments, including the financial services arm, which hasn't posted a loss since 2009.

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Harley-Davidson Inc

Harley-Davidson Earnings: Despite Stepped-Up Product Innovation, Demand Continues to Languish

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